Sir,
Alderman Peck’s apparent call for an $8 entry fee to the QVMAG in today’s Examiner is somewhat bewildering.
He cannot be serious! If he were to give the idea two minutes of thought, and cast his mind back, he must remember the failure of the past excursion into this territory. He was there!
Numbers dropped last time and the income gained was insufficient to cover the collection cost.
Actually the full cost per visitor now is in excess of what has been reported so far and charging an entry fee is more likely to increase this cost rather than reduce it.
Charging for special exhibitions is something else again. However, the exhibition needs to be special and worthy of critical acclaim.
The old and true marketing adage that goes “the best way to kill an ordinary product is to advertise it” is so so true.
And the best way to kill it stone dead is to charge more than the market will stand and that has been proven true over and over.
This is one dimensional inside-the-box thinking that hopefully it will not get a guernsey if anyone really thinks about it.
Ray Norman
Trevallyn
1 comment:
Here we go again. Launceston’s council is addicted to consultants.
It seems to go like this. We have a problem. I’m paid to know what to do, actually quite a lot. I think I know what should be done. What if I am wrong and it does not work. I will get a kick in the backside!
Solution, lets get a consultant in and tell them what we want. If it all works out badly its their fault. If it all good it was my idea! Lets go through the phone book and find someone who will save my backside.
How come the custodians of our rates haven’t twigged to this already?
How come ratepayers have to pay twice for a bad outcome?
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